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Sri Lankan Supercar's Journey in Maersk

Image: A.P. Moller - Maersk

Laxman Pai

The container logistics company A.P. Moller - Maersk has embarked on a journey that covers the end-to-end logistics of first-ever Sri Lankan made electric supercar Vega EVX that will be unveiled at the Geneva Motor Show 2020 later this year in March.

The car built in Colombo, started its journey from the Vega Innovations workshop in the heart of the city and is currently en route Port Rotterdam in the Netherlands from where it will continue all the way to Geneva, Switzerland.

Maersk, with a legacy as a conglomerate within transport and energy, is transforming to become an integrated container logistics company.

From operating eight different divisions with a big corporate layer on top, Maersk is now being organized as one company with one frontline organization for Ocean and Logistics & Services businesses which cover all the elements of entire logistical chain.

As part of its end-to-end integrated logistics offerings, Maersk aims to provide logistics on landside in addition to ocean which includes various aspects such as road and rail transportation, documentation, insurances among a lot of other products.

Realising this strategy, Maersk Lanka took up the requirements set out by Vega Innovations wherein their electric supercar had to be transported from the workshop it was built in, to the exhibition center in Geneva and back.

As a part of the solution, Maersk Lanka's team will manage the entire product journey including Booking Management, Intermodal & Ocean transportation for landside and waterside movement, Warehousing, Customs House Brokerage and regulatory documentation, Value Protect (cargo protection from logistics-related risks), labour management for loading and unloading, as well as third party insurance.

With such a unique proposition, Maersk offers its customer the experience of simplifying their logistics by being a single company to deal with for the entire journey of its cargo as well as its reverse logistics.

Furthermore, the solution will help the manufacturer in streamlining its overall logistics through the entire journey, cutting down several intermediaries, ensuring safety of cargo and expediting of backend processes.

Jan 27, 2020

 

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